作品征集 | 向大师致敬—Mendini授权IP文创设计大赛

　　“Tributre to Mendini” Culture-Centered Product Design Contest

亚历山德罗·门迪尼 Alessandro Mendini

于2019年2月18日辞世 享年87岁

Alessandro Mendini

Passed away on February 18, 2019, at the age of 87

　　意大利后现代主义设计之父，意大利国宝级设计师，再世达芬奇，少有的兼备理论与实践的建筑师，卓越的设计批评家，20世纪末意大利最有影响力设计师，设计界“老顽童”……

　　He had been known for many names: the father of Italian postmodern design, a renowned Italian designer, reincarnation of Da Vinci, the architect exceling at both perspective and practical designs, an outstanding design critic, the most influential Italian designer in the late 20th century, the “elderly child” of the design world…

　　横跨多个设计领域，拥有多重身份的门迪尼，在传奇的一生中创造了许许多多具有世界影响力的作品，从一只名叫“Anna”的开瓶器，到不断更新的普鲁斯特手扶椅、汉诺威的车站，再到格罗宁格博物馆，获得世人赞誉无数。

　　Mendini, who had diverse identities across multiple design fields, created countless world-renowned designs in his legendary life. Starting from his “Anna” bottle opener, to iterations of the Proust Chair, to the Tram Station Steintor in Hannover, Germany, and to the Groeninge Museum, Mendini had received numerous praises from the world.

　　门迪尼的一种坚持：做设计只用手绘。而他一直以诗人般的赤诚心对待设计，认为“设计就像诗歌一样，更注重情感的表达”。如果只能选3个词给门迪尼贴个“标签”，那么便是“叛逆、老顽童和传奇”。

　　Mendini insisted on designing through sketching, and he had always taken a poetic approach to design, thinking “design is like poetry, which you have to pay attention to expressions and emotions”. If we were to choose three words to “label” Mendini, they would be “rebellious,” “an elderly child,” and “a legend”.

“致敬Mendini”文创产品设计大赛背景

“Tribute to Mendini” Culture-Centered Product Design Contest Background

　　这两年，我们经历了太多次与世界各领域大师的告别，看着他们一个接一个的离去。有人说，这或许代表着一个时代的终结，曾由他们创造光芒的时代过去了，但他们留下了火种，让下一代的我们继续燃烧。同样，随着今年2月8日Mendini的离去，那把普鲁斯特椅子或许再也不会更新。我们感谢他带给我们如此特别的设计，后现代主义设计仍在影响着我们这一代。

　　In these past two years, we have experienced too many farewells with iconic people from various industries around the world. Some people say it represents the end of an era; the glowing era they created had passed, but the icons passed down their seeds to our generations. Similarly, with the passing of Mendini, the Proust Chair may never be redesigned again; yet we appreciate him for bringing us such a special creation, and the postmodern designs are still affecting our generations.

　　2019年3月，艺自在(杭州)文化公司与其签订了IP授权契约书并开展“向大师致敬”——Mendini授权IP文创设计大赛，让大师的精神得以延伸。

　　On March 19th, Funner Art (Hangzhou) Co., ltd. signed an IP authorization contract for Mendini, and decided to launch “Tribute to Mendini” Culture-Centered Product Design Contest, extending the ethos of the designer.

Mendini授权IP主形象：

Main image for Mendini’s authorized IP:

Mendini授权IP色彩应用示例：

The color scheme for Mendini’s authorized IP:

Mendini授权IP延展应用示例：

Examples of further applications of Mendini’s IP:

专家评审团队

Jury

Mr. Alessandro Guerriero

Founder of Studio Alchimia

Co-Founder of Domus Academy in Italy

Mendini’s long-term partner

Su Dan

Deputy Director of Tsinghua University Art Museum

Professor of Tsinghua University Academy of Fine Arts

Visiting Professor Of Domus Academy in Italy

Visiting Professor of Nuova Accademia di Belle Arti (NABA)

Member of International Institute of Metaphysical Club

Zeng Hui

Deputy Director and Planning Director of Beijing International Design Week Organizing Committee

Guo Xi

CEO of Funner Art (Beijing) Co., ltd.

Rules

The contest is divided into product group and concept group.

-The product group is for physical products that can be put into mass-production

-The concept group is for perspective projects that cannot be mass-produced yet.

There are two categories: Everyday Creative Design and Unrestricted Design

　　生活类创意设计(Everyday Creative Design.)

　　紧扣“生活艺术化，艺术生活化”的主题方向，用创意设计提升生活品质，设计产品涵盖办公用品(包括并不限于各种笔、笔记本、笔袋、文件袋、收纳袋、电脑包、书包、桌面裁切版、桌面用品、鼠标垫等)、家居用品(包括并不限于毛巾、纸巾、收纳袋、床上用品、纸巾盒、各式杯子、杯垫等)、餐具、服饰首饰、运动休闲装备、消费电子类产品等。注重Mendini此次授权IP的元素与生活用品的广泛融合。

　　Adhering to the theme of “make everyday artsy, and make art everyday,” Participants should strive to use design to enhance the quality of life. Possible designs include office supplies (including but not limited to pens, notebooks, pencil cases, document bags, storage bags, computer bags, backpacks, cutting matts, table top objects, mouse pads, etc.), household items (including but not limited to towels, tissue, storage bags, bedding, tissue boxes, cups, and coasters, etc.), tableware, clothing, jewelry, sports equipment, consumer electronics, etc. Please focus on combining Mendini’s authorized IP design elements with daily products.

　　文创产品设计着眼于传统文化与现代科技、艺术价值与实用功能、创意设计与市场需求相结合，注重传统工艺、传统材质的创新设计，从而设计出更多符合现代审美需求的文化创意产品。参赛作品注重独一性、独创性、纯粹性，应有一定的前瞻性和先进性，不得与当下市场中的产品同质化，不得抄袭和复制。

　　Culture-centered product design focuses on combining traditional culture with modern technology, artistic value with practical functions, creative design with market demand. It also emphasizes on traditional crafts and the innovative uses of traditional materials, which lead to culture-centered designs that meet the standards of modern aesthetics. The entries should focus on its uniqueness and originality. They should be forward-thinking and different from products in the current market. Plagiarism is not tolerated.

　　自由创作(Unrestricted Design)

　　参赛者可超越本授权IP限制，以门迪尼的设计精神作为主题自由创作。

　　Participants can go beyond the authorized IP restrictions and create freely, with Mendini’s design philosophy in mind.

　　参赛者针对本赛事自行选择类型进行创作生活类创意设计，每个参赛作品仅限报一个类别，同时按产业设计或概念设计进行不同方向选择。参赛作品可以单位或个人名义进行申报。

　　所有参赛作品应为原创设计，已参加过各类评审和各类竞赛并获奖的作品以及曾经发表过的作品不得参赛，其作品带来的其他知识产权纠纷由参赛者自行承担。

　　获奖作品恕不退还，请参赛者自留备份。

　　所有参赛作品均视为作者同意主办方可将其用于展览展示展出;参赛作品均有机会参加“北京国际设计周”及其他展览。

　　参加竞赛的个人或团队应遵守赛事规则及其它相关要求，主办方对赛事规则具有最终解释权。

　　 Participants should choose a category to create an innovative design. Each entry can only be submitted to one category, with the choice of being in either product group or concept group. Entries may be from individuals or from groups.

　　All entries must be original works. Designs must not have received any award, been published, nor participated in other competitions. Participants are responsible for intellectual property disputes brought by their works.

　　Please make backups of your works, for the winning entries will not be returned.

　　The organizer has permission to exhibit the submitted works. The entries have the opportunity to participate in the Beijing International Design Week, along with other exhibitions.

　　Individuals or teams participating in the competition shall abide by the rules of the contest and other relevant requirements. The organizer has the rights to the final interpretation of the rules of the competition.

　　竞赛时间表及报名及提稿方式(Contest Timeline and Submission Method)

　　竞赛时间安排：(Timeline)

　　报名截止日期：2019年6月15日;

　　设计截稿日期：2019年6月25日：

　　主办方将于2019年8月20日前完成合同签署及部分产品或样品的生产;

　　竞赛成果参加北京国际设计周：2019年9月;

　　June 15, 2019: Registration Period ends;

　　June 25, 2019: Project Submission Period ends;

　　The organizer will complete contract signing and production of some products or samples by August 20, 2019;

　　September, 2019: selected entries participate in Beijing International Design Week;

　　报名及提稿方式：(Registration and Submission)

　　报名方式：(Registration Method)

　　报名请识别二维码填写相相关信息;

　　Please scan the QR code below and fill in your information;

　　或点击链接：https://www.wenjuan.com/s/fuiMNjM/

　　(or click the link: registration information)

　　报名通过审核后，主办方将通过zizaifun@163.com邮箱向参赛者发送文件：包括并不限于竞赛邀请函、参赛编码、保密协议、门迪尼相关设计资料;报名时请务必正确填写电子邮件。

　　After the registration is approved, the organizer will email further documents to the contestants through zizaifun@163.com: including but not limited to Contest Invitation Letter, Entry Code, Confidentiality Agreement, and Mendini related design materials; please make sure to fill in your correct email during registration.

　　提稿方式：(Submission method)

　　参赛者应于2019年6月25日前，作品打包以“Mendini竞赛”作为邮件题目关键字，提交至邮箱zizaifun@163.com，其中保密协议应下载签字并扫描加入文件包，否则作品无效;

　　Participants should email their designs to zizaifun@163.com titled as “Mendini Contest” by June 25, 2019. Make sure to download, sign, and include the Confidentiality Agreement. Failing to do so will result in disqualification of your entry.

　　如有实物作品(或模型)须寄至：北京市朝阳区建国门外大街一号国贸共享际首层L1008“范ER”矫先生 13511355863(非咨询电话，咨询请发邮件)

　　If there are physical works (or models), they should be mailed to:

　　Mr. Jiao +8613511355863

　　(this number is not for calling; please email us instead if you have any questions)

　　Funner Art, L1008, 5Lmeet

　　No.1 Jianguomenwai Avenue, ChaoyangDistrict, Beijing, P.R.China

　　 如需进一步咨询请发邮件至zizaifun@163.com，邮件题目请注明“Mendini竞赛咨询”。

　　For further enquiries, please send an email to zizaifun@163.com, and use “Mendini Competition Consultation” as the title.

　　参赛报名作品电子文档格式要求：

　　Requirements for digital submissions:

　　报送材料包括以下内容：

　　①作品照片电子文件(300dpi，A3纸尺寸大小)。

　　②作品登记表电子档1份，应注明参赛编码、作品名称、作品材质、创作时间、作品尺寸(长×宽×高cm);不得出现姓名等个人信息。

　　③参赛作品的设计说明，包括设计意图、创作理念、市场应用前景等。设计说明应图文并茂，有一定的版式设计。

　　④参加生活类创意设计竞赛的选中作品会立刻投入生产，根据不同品类，稿件要求应该能达到加工、生产的需求，不限于实物模型、效果图、设计矢量图纸(含尺寸)等;如该品类作品无法完成生产，稿件视为无效。

　　The submission material should include the following contents:

　　①　Photos of your design (300dpi, A3 size page)

　　②　Entry Registration Form, which should indicate the Entry Code, title of work, materials, date, size (length x width x height cm); do not include any personal information, including names.

　　③　Design description of the entry, including your design intent and market application prospects. The design description should include both images and texts, with a considered layout.

　　④　The selected works in the Everyday Creative Design category will be put into production immediately. The submitted entries should meet the requirements and standards for processing and production, but note that the submissions are not limited to only physical models, renderings, and technical drawings (including dimensions). If the design cannot be put into production, the submission will be considered invalid.

　　参赛作品照片要求多角度、有参照物、能体现作品原貌，并标注作品尺寸(长×宽×高cm)，照片电子文件统一为JPG格式，300dpi，A3纸尺寸大小，不超过5M。

　　Photographs of the entries need to have multiple angles, scale references, and the dimensions of the work (length x width x height cm). The electronic files are in JPG format, 300 dpi, A3 size page, and no larger than 5M.

　　组合作品中，请注明各单件作品的尺寸、材质等信息。

　　For designs with multiple components, please specify the size and material for each individual piece.

　　参展作品原作或模型需定制良好材质的外包装箱，要求坚固，便于搬运，贴统一标签(参赛编码)。

　　The products or models need to have a solid wood packaging box, which is sturdy, easy to handle, and affixed with a label (Entry Code).

　　奖项设置(Prizes)：

　　一等奖一名，奖金50000元，颁发证书;

　　二等奖两名，奖金20000元，颁发证书;

　　三等奖三名，奖金5000元，颁发证书;

　　优秀奖若干，颁发证书。

　　one winning project, with prizes of 50,000 yuan and a certificate;

　　two second places, with prizes of 20,000 yuan and a certificate;

　　three third places, with prizes of 5,000 yuan and a certificate;

　　multiple excelling projects, with a certificate.

　　版税：

　　本次竞赛由主办方选中生产销售作品，作者可获得产品销售合约价的10%作为版税。

　　Royalty

　　From the competition, the organizer will select designs to put into production, and the designer will obtain 10% of contract price as royalties.

　　署名及推广：

　　本次竞赛由主办方选中生产销售作品，将有机会在产品包装上以“向大师致敬 Mendini x ***”的字样出现设计师署名(“***”为设计师的署名);

　　本次竞赛参加作品均有机会署名参加艺自在(杭州)文化有限公司主办或参与的国际国内设计、艺术展览、博览会等。

　　Signing and Publication:

　　The selected works in production will have the opportunity to present the designer’s signature on the product packaging, in the form of “Tribute to Mendini x *designer’s name*”

　　Entries to this competition have the opportunity to participate in design shows and art exhibitions internationally and domestically that Funner Art (Hangzhou) Co., ltd. host or participate in.

　　关于Mendini的授权IP的版权保护及保密承诺：

　　本次竞赛所涉及的有关Mr. Allessandro Mendini (亚历山德罗 门迪尼)的设计形象、图案等所有内容，均经过作者授权，受国际版权及中国相关法律保护，艺自在(杭州)文化有限公司拥有其全球开发权。该内容仅限参赛者用于本次竞赛，参赛者不得在任何其他情况下使用该内容(包括含有该内容的参赛作品不得在其他任何情况下使用)。

　　由大赛组织者发出的AI文件，参赛者均有义务保密，不得外传;通过大赛组织者发出的链接报名成功，即视为同意、签署并遵守本保密协议。

　　Confidentiality and Copyright Protection for Mendini’s Authorized IP

　　All content related to Mr. Allessandro Mendini’s designs, images, and patterns in this competition are authorized by the authors, protected by Chinese and International Copyright Laws, and Funner Art (Hangzhou) Co., ltd. has their global development rights. The content is for use in this competition by the participants only. Participants cannot use the content in any other circumstances (including using the entries containing the content).

　　The Illustrator documents issued by the competition organizer are confidential and shall not be circulated. If the registration is successful through the link provided by the organizer, the participants are deemed to consent to, sign, and comply with this confidentiality agreement.

　　主办单位：匠艺空间·艺自在(杭州)文化有限公司

　　协办单位：北京匠心智造文化发展有限公司

　　指导单位：杭州市富阳区文化创意产业办公室

　　Organizer: Funner Art (Hangzhou) Culture Co, Ltd.

　　Co-Organizer: Beijing Wisdom of Hearts and Crafts Co, Ltd.

　　Director: Cultural and Creative Industries Office of Fuyang,Hanzhou

　　艺自在(杭州)文化有限公司简介

　　Funner Art Background

　　艺自在创造都市人向往和追求的心灵家园。以艺术为核心，结合文化、时尚、娱乐等资源，针对商业项目和区域发展进行策划、设计、投资、建设、运营及管理，打造集艺术展览、艺术顾问、艺术商业平台和艺术及衍生品代理为一体的艺术全产业链，在艺术主题商业和艺术文化旅游中体验个性、自在、有品位的生活。

　　Funner Art sets to create the spiritual homes that urban people pursue and yearn for. We focus on art as our core value, combining with culture, fashion, and entertainment. We plan, design, invest, build, operate, and manage commercial and regional development projects. As an integrated art industry chain combining art exhibitions, art consultancy, art business platforms, and art derivative agency, we provide a unique, free, and quality lifestyle through art commercial and culture-centered tourism.

　　本文图文均由艺自在提供